Webinar on Persuasion

Persuasion will be the topic for a free one-hour webinar on May 29th.  We’ll discuss why persuasion is challenging in law firms, a model for developing a persuasion strategy and how corporate storytelling can help you be more persuasive.  Register below.  I hope that you can join us. How does one lead without authority or control? How does one bring about positive change in an organization that is inherently risk-averse? How does a law firm manager influence and persuade others to effect c
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Friday 5 (Things I Learned at #LMA14)

The Legal Marketing Association (LMA) held its annual conference last week in Orlando, Florida, attended by more than 1,200 professional marketers. The buzz focused on a range of topics, from adapting to the “new normal” and sophisticated pricing strategies to using technology to market legal services and considering generational differences in your marketing message. Read my top 5 here.
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Mark Beese Inducted into Legal Marketing Association’s Hall of Fame

Leadership for Lawyers President Mark Beese received the Legal Marketing Association’s (LMA) Hall of Fame Award, the profession’s highest honor, at the 2014 LMA Annual Conference held in Orlando, Florida on April 4th. The honor represents the highest level of experience and leadership in legal marketing and recognizes contributions made by individuals for the benefit of the profession, the association and its community of professionals. This year two individuals were recognized.  Nat Slavin, Par
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